(1) u2018We have a very good customer base now, but it's also a very discerning customer base,u2019 he says.(2) Over the past decade shoppers have become much more discerning and aware of the products they buy.(3) Edicts delivered from on high do not go down well with today's discerning and sophisticated public.(4) From her vast experience both as an actor and a producer Anne is acutely aware that discerning audiences expect a top class show.(5) u2018A new range of casual cane chairs has arrived for the discerning customer,u2019 says Miriam.(6) Some might condemn my reaction as politically motivated rather than a discerning literary judgement.(7) Of course to say that such schemes don't also attract the smart, intelligent, well-educated and discerning net users would be untrue.(8) Customers are more discerning than they were in the past.(9) Today's diamond buyer, it seems, is a more discerning and brand-conscious customer, no longer satisfied with just any old generic rock.(10) For the past 18 years, the company has established itself as the eminent choice of discerning customers in the moulding industry.(11) If a cook does not get a discerning customer, all his efforts and culinary skills would be wasted.(12) This would have helped the discerning clinician in selecting a specific method rather than relying exclusively on the eclectic methods of treatment suggested for each case by the authors.(13) Physicians are by inclination and training discerning men, wise in human relations and keen in judgement.(14) The independent film holds the hopes of the discerning critic, weary of mainstream bombast, in its hands.(15) More importantly, it will also provide a platform to revive age-old weaves with a contemporary and fashionable look for the discerning Indian customer.(16) However, since then an increasingly competitive market and more discerning customers have forced the company to innovate in order to maintain and strengthen its market share.